PACIFIC RIVERS OUTFITTING COMPANY
Pacific Rivers Outfitting Company is a new fishing store that opened up next door to Fargone. We obviously were excited to have a new local store that carried fishing, hunting and outdoor equipment. We forged a relationship quickly while stopping by and learned of their ambition to grow their social media. PROC is a community focused store with a mission to connect with local anglers and become a hub in the Chilliwack community. Fargone partnered with them to help achieve this goal by creating engaging content to connect with their online community.
CLIENT: Pacific Rivers Outfitting Company
TYPE: Social Video and Photo
SEASON: Winter 2022-Spring 2023
DIRECTOR/DP: Nicholas Thielmann
PRODUCER: Nolan Schneider
SOCIAL FORMAT VIDEO
We developed a variety of social media content formatted as vertical video to help PROC reach their community on platforms like Instagram, Tik Tok and YouTube. A blend of styles and video type is effect to reach their audience both through lifestyle type content as well as educational videos. The goal is to showcase the local fishing lifestyle as well as providing informational content about fishing. Both of these will drive people to their storefront location for fishing products or for river guiding and casting lesson provided by the store staff.
PHOTO GALLERY
We worked closely with PROC create imagery that captures the local fishing scene while incorporating branded apparel and gear that the store stalks for retail. By creating a well rounded gallery of images for them each month, they are able to create a consistent look for their social media feed, add high quality images of their local river to their website and even utilize the most epic photos in print form for store front assets or outdoorsman show signs.
